Jed Phoenix, designer

The driving force behind this alternative clothing brand

I find it hard to separate work and life - I love both and spend lots of time doing both. Some of my ideas for my alternative clothing and kinky fashion designs come about during play, or thoughts of play; others from the pure need for new and well made clothes that turn heads and that fit those who aren't the 'average' size.

Why this is kinky fashion with a passion!

To me, investing in myself is an investment in the company. It's easy to burn out being self employed, so I need myself, as an integral part of Jed Phoenix of London, to be sustainable and viable, and this involves a natural and holistic approach to health and well-being, eating organic wholefood, meditating, using herbs such as burdock root and red clover. This translates into my work both in the studio and at events - it's an organic evolution that is very hands on and empowering. I'm passionate about personal expression through clothes, about kinky fashion and an alternative lifestyle, and on moving this alternative clothing and kinky fashion brand forward into the future.

My roles are pretty varied. I have input at every stage of the garment making process - designing, buying fabics and trimmings, drafting patterns, sewing the sample, cutting pattern pieces etc - as well as editing the website and selling at events.

My training has been a little unconventional. To find out why, and what I did before setting up this alternative clothing and kinky fashion brand, check out the company background

I have an on-going interest in both personal and business development. The field of psychology has been growing and expanding in it's remit and reach over the past two decades and I find this a very exciting subject. I listen to various podcasts on topics such as Law of Attraction, Emotional Freedom Technique (EFT), Neuro-Linguistic Programming (NLP), and energy psychology.

In October 2007, I discovered Holosync meditation soundtracks and was so impressed with the results that I signed up for the entire series of different levels in January 2008. Holosync truly does reduce your stress levels - take it from someone who's self employed! I never thought I'd get on with meditation - I'd tried it before, and found it really difficult to quieten my busy mind - but Holosync uses audio technology to create the brainwaves that put you in a meditative state. There's a wealth of both scientific and anecdotal evidence to back up Centerpointe's claims that listening to Holosync on a daily basis will reduce your stress levels, improve your emotional health and increase your brain power. I highly recommend it!

In May 2009, I attended a "Breakthrough To Success" 3 day event, hosted by Christopher Howard. Putting aside the American-isation and emphasis on wealth creation that may be off-putting to some, there are experiences, knowledge and tools to be gained at this cutting edge seminar. It attracted over a thousand people from all walks of life, all ages, all races. I found it extremely energising and empowering. If you would like to attend the Breakthrough to Success event, please take advantage of a free ticket offer by clicking on the banner below.